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"Facts do not cease to exist because they are ignored." - Aldous Huxley

WhiteEarth’s mission is to educate people about the importance of reflecting sunlight back away from earth. Since human activities have greatly impacted the subtle balance of the planet's Albedo (reflectivity index of the planet itself), and little or nothing is done by governments about it, we strongly believe a citizen’s approach is the right course and the time to act is now. Many theories are out there about Global-Warming, most agree it's here to stay, it’s getting worse increasingly fast and it's real. Unfortunately by the time our governments implement meaningful laws and enforce them on a global scale as to generate measurable improvements, it will most certainly be too little, too late for our civilization to continue existing the way we do now. However, there are actions that each and everyone of us can take today to offset the negative impact we have already had on our planet. The aim of this organization is to make all the information available to everyone, get the conversation going with the experts, share the outcome with everyone, pressure our government officials to act, and with the right knowledge, get each and everyone of us involved with making small incremental changes of our own. All these small changes made by a lot of people will have a spectacular impact in slowing down, maybe even reversing Global-Warming. Let’s make the right decisions now, let’s “paint the earth white” and save money in the process, and future generations will get to enjoy the same quality of life on earth as we do today.

                   
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